Work & Resume
A look at the work — and the person behind it
Sample Work
A selection of client work, organized by business.
Eli Cannon's Brewing Collective
Social media & short-form video for a local Middletown brewery.
Taproom & Brand
A look inside the taproom, giving guests a feel for the space before they visit.
Moving Day Spoof
A golf-themed spoof that plays on the sport for laughs while promoting ECBC's seasonal events and their Moving Day IPA.
World Cup Watch Party
Game-day promo built to drive turnout for a watch party event.
Smoked Porter Release
Product-focused content for a seasonal beer release.
Dry January Spoof
Humorous content to poke fun at seasonal events and still promote ECBC and their product.
Just Brew It
Part of ECBC's "Just Brew It" campaign, poking fun at sports and activewear brands while promoting the taproom.
Trivia Night
Weekly recurring post promoting ECBC's Wednesday trivia night with What Trivia — a repeatable template that keeps a standing event in front of followers every week.
Fest Is Back
Promo graphic announcing the return of ECBC's Oktoberfest celebration, pairing bold type with in-house photography for a seasonal event push.
Lil' Nelly Release
Release graphic for Lil' Nelly, a New England Pale Ale (5.2% ABV) brewed with Citra, Nelson, and Simcoe hops.
Anomaly Release
Release graphic for Anomaly, a hazy, juicy India Pale Ale (6.5% ABV) with notes of mango, pineapple, and orange.
Limoncello Bae Release
Release graphic for Limoncello Bae, a light and refreshing Sour Ale made with lemon puree and vanilla.
Siena University Athletic Department
Athletics content for Siena University.
Blessing of the Athletes
Event recap of the "Blessing of the Athletes," held by the Siena Athletic Department at the start of each school year.
Crusader Invitational Lineup Graphic
Starting lineup graphic for the Siena men's golf team ahead of the Crusader Invitational at Worcester Country Club.
Men's Lacrosse Media Day
Content from the Siena Men's Lacrosse media day.
Photography
A selection of on-location event and lifestyle photography.
Behind the bar, helping guests place their order.
About Evan Johnson
Founder-led, hands-on, and personally invested in every client relationship.
Experience
Freelance Creative Marketing
Freelance
Using Adobe Creative Suite, photography, videography, and social media to create engaging marketing content for brands and businesses.
Social Media Content Creation and Management
Eli Cannon's Brewing Collective (ECBC)
Created and managed social media content for ECBC, including event recaps, product releases, and campaign-driven video content.
Digital Marketing / Content Creation Intern
Siena University Athletic Communications
Created videos, graphics, and other content for Siena University Athletics' social media platforms.
Media Intern
Saints March On
Filmed and edited promotional content for the Saints March On NIL Collective and its featured athletes, using Adobe Premiere Pro and other Adobe Suite applications.
Education
B.A. in Communications, Marketing Track
Minor in Multimedia Design — Siena College